Mac vs pc marketing strategy

Now, Apple is in the hot seat for frustrating its fan base with a missing headphone jack on the iPhone 7 and a growing pile of adapters and dongles for the Macbook. Microsoft Surface Pro 4 for business supremacy ]. Microsoft works with manufacturers to get Windows 10 onto as many devices as possible.

And Microsoft continues to announce new collaborative partnerships, most recently with Samsung , further solidifying its commitment to open collaboration. On the other hand, Apple's strategy of offering exclusive products has served the company well.

Mac vs. PC: Business Owners Share Their Opinions

For years, Apple's had a reputation for offering high-end devices with the best hardware and performance, while keeping a tight leash on the iOS and MacOS ecosystems. That exclusivity is also what's made Apple's hardware popular with IT -- the software and hardware is consistent across the company, making it easier to deploy security updates. Jamf reports that 90 percent of respondents agreed it's easier to "secure Apple devices" and 66 percent said it's "easy or easier to maintain a secure environment on the Mac versus a PC.

Where Apple has honed in on offering high-end and powerful devices, Microsoft has diversified its hardware collection by working with OEMs to get Windows 10 on more devices, from entry-level to premium. While Microsoft offers more options, that open ecosystem can create some frustration around security and maintenance. Apple's exclusivity may create some limitations for innovation, but it offers a more secure, reliable environment for businesses.

My month with the Surface Book i7 with Performance Base ]. That seems counterintuitive given Apple's reputation for sticking premium price tags on its hardware. With Apple, the savings aren't upfront, but investing in high-quality, reliable hardware paid off in the long run. Let's be honest; business PCs aren't pretty. At best, you'll find tolerable designs that offer employees just enough performance.

Its consumer PCs that are sleek and high-end, and despite Microsoft's efforts, you won't many Surface Books in a corporate setting. You are more likely to see a mid-range Dell or Lenovo business PC at work, and given the choice between a boring business PC and a well-designed, reliable and high-powered Macbook, it's easy to see why employees are jumping at the opportunity. Microsoft has recently developed a similar approach to Apple.

It's developed a line of high-end, premium devices targeted at Apple's demographic. Similarly, recent years have seen Apple expanding its minimalistic approach by offering a wider range of devices, including a budget-friendly iPhone and, most recently, a less expensive iPad.

Welcome to Low End Mac

Microsoft and Apple's strategies are starting to converge, as each company takes a note from the others' strategy. Microsoft's success in the enterprise hinges on pushing higher-end devices, like the Surface Book and Surface Pro 4, to compete with the reliability and durability of the Macbook. Meanwhile, Apple needs to focus on addressing user's gripes with lackluster features on the latest MacBook Pro and iPhone 7 -- most notably, the need for multiple adapters -- and broadening its reach with more affordable hardware.

No matter where you stand in the Apple versus Microsoft debate, a little healthy competition between the two brands will only help drive innovation. Business users in tech-related fields and people who described themselves as not tech savvy both consistently described Macs as easy to use and reliable.

A lot of design pros vouched for Mac products, which isn't a big surprise, and many of them mentioned learning design skills on Macs first. She also mentioned the familiarity aspect of using Macs for design work.

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Other design pros said they had worked on Macs and PCs in equal measure, and they still tended to favor Mac. I couldn't do half my work on a PC. There have been moves in recent years to make some PC models more appealing to design pros, but thus far, public opinion still seems to be that Macs are superior for designing, rendering, editing and myriad other creative tasks. Entrepreneurs who work in marketing and retail were the only respondents to cite company image and overall look as a reason for adopting Macs.

While it wasn't the only thing these entrepreneurs liked about their laptops, it factored into their decision-making process. Zondra Wilson, the entrepreneur behind Blu Skin Care , was one such respondent. Wilson cited ease of use and security against viruses, as well as image, as her motivating factors. Wilson wasn't alone in her belief that branding matters, even when it comes to business tech.

April Wier said that even though she still uses a desktop PC in the office, she uses a Mac laptop for her client-facing work as the director of web design and marketing company Sugar Five Design. She noted that before she switched to a Mac, her clients had concerns about her machine.

Entrepreneurs Sound Off on the Mac vs. PC Battle

Nobody questions a Mac. It just checks the credibility box automatically. While businesspeople have long thought about the image their cars, watches and office spaces project to their clients, it may be that we've entered an era where in certain industries operating systems should be added to the list. One of the most frequent complaints Mac-dedicated business owners had about PCs was the lack of product longevity. These entrepreneurs were quick to point out that while Macs are more expensive, the amortized cost over time makes them a fiscally responsible choice.

Nick Leffler, the owner of digital marketing agency Exprance , said it best: I can accomplish the same thing on either computer, but I need bang for my buck and dependability; Macs have both. My old PCs had a maximum lifespan of three years, and I couldn't give them away. My last Mac lasted five years, and I was able to resell it for about one-third the cost I originally paid for it. While the product longevity debate between Macs and PCs has been raging for years and will probably continue for many more, the opinion that Macs last longer on average was pervasive among Team Mac entrepreneurs we spoke with.

Dan Salganik, the co-founder of digital marketing company VisualFizz , said lifespan factored into his decision to go with Mac products as well. With all the bonuses Team Mac pointed out, it may be hard for some Mac lovers to understand why anyone would opt for a PC, but the responses we received from PC business owners were also numerous and passionate.

Once again, there were certain consistencies in the responses to our questions, and there was a definite career pattern among the respondents. Members of Team PC overwhelmingly reported working in service-oriented businesses plumbing, cleaning, retail, lawn care , finance, manufacturing, IT and other STEM fields.

There were a few designers in the mix on Team PC, but they were few and far between compared to the most represented industries. Here's why Team PC is happy with their choice. As iconic as they are, Apple computers only account for 7. Because of this, more people are familiar with PC than Mac, and entrepreneurs we spoke with who were in businesses that focused on customer service seemed to overwhelmingly favor PCs, partially because of the familiarity factor.

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Jason Cummins, the busy owner of All Hours Air , a hour heating and cooling installation service in Nevada, said the choice was easy for him. Cummins was not the only business owner to point out that PCs are the standard in business settings. Apple is for consumer end users form over substance , while PCs are for business end users. Many PC users who responded to our questions worked in data, finance and programming fields, and most of them expressed their preference for PCs in terms of functionality. You still have to install third-party applications to use a MacBook for this job. Paul Koger, the New York City-based day trader behind Foxy Trades , said the choice came down to compatibility for him as well.

Many professionals also cited integration with legacy software and the ability to run and build proprietary solutions as a reason for choosing PC over Mac. Mark Chambers, from the U. For many business owners, price is the bottom line, and that was certainly the case for a lot of entrepreneurs on Team PC. Ian Wright, the U.